See where your firm stands with AI
In twenty-five questions over eight minutes, you'll know your firm's AI maturity level and the one dimension holding the rest back. Your people are already using AI on proposals, specs, and email. You'll see whether it's adding up to anything, and the first move that pays for itself.
Immediate results. No sales call required. Your result is on the screen the moment you finish.
Sample result · Level 1 · bottleneck: People & Culture
“Pacemark was the first maturity model that showed my team where we actually stand, AND what to do next. Instantly clarifying.”
What you walk away with
You get your score across six dimensions, scored 1 to 5, on a radar that's quick to read and easy to put in front of your partners or board.
Your lowest score is your bottleneck. It's the primary constraint to getting a better return on everything else.
Walk away with one specific next step that moves the bottleneck up a level, drawn from what actually worked across the 300+ companies the model is built on.
What is Pacemark?
Pacemark scores your firm on six dimensions and five levels, drawn from 300+ companies across 22 countries.
How it works
Most AI readiness checklists score the tools. Pacemark scores the firm. The self-assessment offers four questions for each dimension.
Is AI owned, funded, and named at the top, or is it nobody's job?
Can most of your staff use AI well, or only a few power users?
Can AI reach your project history and specs, or only what gets pasted in?
Is AI inside how you produce proposals and submittals, or bolted on the side?
A sanctioned platform, or personal accounts and idle licenses?
Do your AI rules hold up on stamped work and client data?
What your result looks like
Every assessment ends on one screen: your six-dimension radar, where you sit on the five-level ladder, and how your team's AI fluency stacks up. Below is a sample, not real data.
Six dimensions, each scored 1 to 5. See the imbalance at a glance. Here, People & Culture drags the headline down to Level 1.
Five levels, from Ad Hoc to Transformation. Your weakest dimension sets your headline— lift it and the whole firm moves up.
How your people's AI fluency is spread, from unaware to architect. The ★ marks where most of your team sits today.
Where the score comes from
It started with 97 interviews: founders, operators, and the people actually doing the work. From there it grew to 288 coded sources across 149 companies in 22 countries, set against 8 external benchmarks (MIT, PwC, BCG, Stanford, McKinsey, Accenture, and two industry studies). It's also calibrated against the platforms AEC firms already run— Autodesk, Bentley, Procore, Trimble, and the rest of the stack on your desks. The companies that broke the pattern got studied as closely as the ones that proved it— ten counter-cases where AI went sideways, so the model is built on the failures as much as the wins.
The six dimensions and five levels came out of that research. The assessment runs that model directly: you answer, it scores you against the same framework, and your result is on the screen the moment you finish. No one grading by hand.
So when Pacemark tells you where you stand, it's because we've seen 300+ companies following the same pattern.
Inside one engagement · a 250-person civil engineering firm
"We brought Dan in to figure out where AI actually fits at a 250-person firm spread across 12 offices. He talked with almost a third of the firm before he recommended anything, then handed us a clear, prioritized plan: what to do first, what to do later."
Larry Rupp, PEPresident & CEO"He raised our awareness of what's coming, pushed us to think hard about using AI responsibly, and worked with our team to build a practical roadmap for putting it to work."
James Bledsoe, PEBoard Chair"I knew AI was something I should be using, but I had no idea where to start. Dan changed that."
Stillman Norton, PEArea Manager & Board Secretary"As an outside board member, I've sat through a lot of presentations. Dan's was engaging and educational, and it didn't matter what level of AI knowledge you walked in with— there was a way for every person in the room to take part."
Julie ShiflettOutside Board Member · Founder, Northwest CFOWhat firms get back
"Dan's AI infrastructure is changing everything for our agency— it's the foundation taking us from seven to eight figures."
Amanda NorthcuttFounder & CEO, Level Up Creators"Taking part in Dan's AI workshop was an excellent investment of my scarce time. Strongly recommend to speed up your learning curve."
Nathalie Ramanantsoa-FratExecutive Advisor"It generated in one minute seven emails that I can pull the trigger on immediately."
Julie BollLeadership Coach"The ROI is so worth it, it'll blow your mind. This has made my workflow so much easier."
Mel Varghese, PhDFounder of "Selling the Couch"Who it's for
You're a principal, a COO, the ops or IT lead who is trying to figure this out for the team. The board is asking what the firm is doing about AI. The answer is fuzzier than anyone wants to admit.
Pacemark shows you where the firm actually stands, and where the next dollar should go— something you can take into a partner or board meeting. AI amplifies the people who already make the firm work. Pacemark shows you where your people are, what's working, and where the attention and budget should go.
Who built this?
Pacemark is a Dan Cumberland Labs project. Dan Cumberland has built and sold software companies, and now works with engineering, construction, and professional-services firm leaders on putting AI to work— auditing how teams actually operate, building a roadmap, and standing up systems people use every day.
Pacemark grew out of that work and the research behind it: 300+ companies, mapped into the model behind this assessment. AI amplifies the people who already make a firm run. Pacemark shows you where to point it first.
See Dan Cumberland Labs →Eight minutes. Your result on the screen as soon as you finish. No inbox wait.