:root{--pm-blue:var(--pacemark-blue);--pm-navy:var(--pacemark-navy);--pm-navy-deep:var(--pacemark-navy);--pm-yellow:var(--pacemark-yellow);--pm-pink:var(--pacemark-pink);--pm-pink-soft:var(--pacemark-pink-soft);--pm-frost:var(--pacemark-frost);--pm-mist-soft:var(--pacemark-mist);--pm-mist:var(--pacemark-chapter-mist);--pm-mist-deep:var(--pacemark-chapter-deep);--pm-how-it-works:#cbd4ff;--pm-chapter-close:var(--pacemark-chapter-close);--pm-gray-100:var(--pm-mist);--pm-gray-200:var(--pacemark-line);--pm-gray-300:#c4cbe8;--pm-gray-500:#64748b;--pm-gray-700:#334155}*{box-sizing:border-box}html{scroll-behavior:smooth}html,body{color:var(--pm-navy);font-family:var(--pacemark-font-body);background:#fff;margin:0;padding:0}.wrap{max-width:1080px;margin:0 auto;padding:0 28px}h1,h2,h3,p{margin:0}a{text-decoration:none}.band{padding:76px 0}.band--white,.band--light,.band--tonal-deep,.band--quote-white,.band--quote-soft{background:#fff}.band--mist-soft{background:var(--pm-mist-soft)}.band--how-it-works{background:var(--pm-how-it-works)}.band--proof{background:var(--pm-navy);color:#fff}.band--closing{background:var(--pm-pink)}.eyebrow{font-family:var(--pacemark-font-display);text-transform:uppercase;letter-spacing:.18em;align-items:center;gap:10px;margin:0 0 16px;font-size:13px;font-weight:500;display:inline-flex}.eyebrow:before{content:"";background:var(--pm-pink);flex:none;width:28px;height:4px}.eyebrow--y{color:var(--pm-yellow)}.eyebrow--p{color:var(--pm-blue)}.lead{color:var(--pm-gray-700);max-width:760px;margin-top:16px;font-size:18px;line-height:1.6}.band--proof .eyebrow{color:var(--pm-yellow)}.band--proof .lead{color:#ffffffd1}.sec-h{font-family:var(--pacemark-font-display);text-transform:uppercase;letter-spacing:.01em;font-size:clamp(34px,4vw,48px);font-weight:700;line-height:.98}.band--proof .sec-h{color:#fff}.headline-accent{color:var(--pm-pink)}.nav{background:var(--pm-blue);z-index:200;padding:16px 0;position:sticky;top:0}.nav .wrap{justify-content:space-between;align-items:center;gap:18px;display:flex}.nav img{height:36px;display:block}.nav-links{align-items:center;gap:20px;display:flex}.nav-links a.txt{color:#ffffffd1;font-size:14px;font-weight:500}.nav .nav-cta{font-family:var(--pacemark-font-display);text-transform:uppercase;letter-spacing:.05em;color:var(--pm-navy-deep);background:var(--pm-yellow);border-radius:4px;padding:9px 15px;font-size:15px;font-weight:700}@media (width<=600px){.nav .wrap{gap:12px;padding:0 18px}.nav img{height:24px}.nav-links{gap:0}.nav-links a.txt{display:none}}.hero{background:var(--pm-blue);color:#fff;padding:84px 0 88px}.hero .wrap{grid-template-columns:1.08fr .92fr;align-items:center;gap:44px;display:grid}@media (width<=820px){.hero .wrap{grid-template-columns:1fr;gap:32px}}.hero h1{font-family:var(--pacemark-font-display);text-transform:uppercase;letter-spacing:.01em;font-size:clamp(46px,6.1vw,72px);font-weight:700;line-height:.92}.hero .sub{color:#ffffffd6;max-width:620px;margin-top:22px;font-size:19px;line-height:1.55}.hero .fine{color:#fff9;margin-top:24px;font-size:13px}.cta-row{flex-wrap:wrap;gap:12px;margin-top:26px;display:flex}.btn{font-family:var(--pacemark-font-display);text-transform:uppercase;letter-spacing:.05em;cursor:pointer;border-radius:4px;padding:14px 22px;font-size:17px;font-weight:700;display:inline-block}.btn-y{background:var(--pm-yellow);color:var(--pm-navy-deep)}.btn-n{background:var(--pm-navy);color:#fff}.btn-ghost{color:#fff;border:1.5px solid #ffffff73}.viz-tag{text-transform:uppercase;letter-spacing:.1em;text-align:center;color:#ffffff9e;margin-top:12px;font-size:11px;font-weight:500}.whatis-map{background:#fff;width:100%;margin:34px auto 0;display:block}.scroll-link{border-bottom:2px solid var(--pm-pink);color:var(--pm-navy);margin-top:22px;padding-bottom:3px;font-size:15px;font-weight:700;display:inline-block}.receipts{border-top:1px solid #ffffff29;border-bottom:1px solid #ffffff29;flex-wrap:wrap;gap:14px 30px;margin-top:28px;padding:22px 0;display:flex}.receipts .stat{align-items:baseline;gap:8px;display:flex}.receipts .stat .num{color:var(--pm-yellow);font-variant-numeric:tabular-nums;font-size:30px;font-weight:700;line-height:1}.receipts .stat .lab{text-transform:uppercase;letter-spacing:.06em;color:#ffffffb3;font-size:12px}.receipts--light{border-color:var(--pm-gray-200);justify-content:center}.receipts--light .stat .num{color:var(--pm-navy)}.receipts--light .stat .lab{color:var(--pm-gray-500)}.wyg{border-block:1px solid var(--pm-gray-200);grid-template-columns:repeat(3,1fr);gap:0;margin-top:36px;display:grid}@media (width<=760px){.wyg{grid-template-columns:1fr}}.cell{border-right:1px solid var(--pm-gray-200);background:#fff;padding:28px}.cell:last-child{border-right:0}.cell .n{color:var(--pm-blue);font-size:34px;font-weight:700;line-height:1}.cell h3{margin-top:12px;font-size:18px;font-weight:700}.cell p{color:var(--pm-gray-700);margin-top:8px;font-size:14.5px;line-height:1.55}.wyg .cell{text-align:left}.wyg .cell .ic{color:var(--pm-blue);margin-bottom:24px;display:flex}.wyg .cell .ic svg{stroke-width:1.65px;width:40px;height:40px}.wyg .cell h3{margin-top:0}.dims{grid-template-columns:1fr 1fr;gap:0 40px;margin-top:30px;display:grid}@media (width<=700px){.dims{grid-template-columns:1fr}}.dims .d{border-top:1px solid #0409551f;gap:16px;padding:18px 0;display:flex}.dims .d .i{color:var(--pm-blue);flex-shrink:0;font-size:18px;font-weight:700}.dims .d b{font-size:16px}.dims .d p{color:var(--pm-gray-700);margin-top:4px;font-size:14px;line-height:1.5}.sample-plate{border-block:1px solid var(--pm-navy);grid-template-columns:.72fr 1fr 1.28fr;margin-top:34px;display:grid}.sample-panel{border-right:1px solid var(--pm-gray-200);min-height:270px;padding:28px}.sample-panel:last-child{border-right:0}.sample-panel-label{font-family:var(--pacemark-font-display);text-transform:uppercase;letter-spacing:.1em;font-size:12px;font-weight:700}.sample-score{color:var(--pm-blue);font-family:var(--pacemark-font-display);margin-top:34px;font-size:92px;font-weight:700;line-height:.72}.sample-panel h3{font-family:var(--pacemark-font-display);text-transform:uppercase;margin-top:28px;font-size:28px;line-height:.95}.sample-panel p{color:var(--pm-gray-700);margin-top:14px;font-size:14px;line-height:1.55}.sample-plan{margin:25px 0 0;padding:0;list-style:none}.sample-plan li{border-top:1px solid var(--pm-gray-200);grid-template-columns:42px 1fr;gap:12px;padding:12px 0;font-size:14px;line-height:1.45;display:grid}.sample-plan b{color:var(--pm-blue);font-family:var(--pacemark-font-display);font-size:18px}.sample-cap{color:var(--pm-gray-700);margin-top:14px;font-size:14px;line-height:1.55}.sample-badge{text-transform:uppercase;letter-spacing:.08em;background:var(--pm-pink-soft);color:var(--pm-pink);border-radius:999px;margin-bottom:12px;padding:4px 9px;font-size:10px;font-weight:700;display:inline-block}.pm-radar svg.radar{width:100%;height:auto;margin:0 auto;display:block}.pm-radar--full svg.radar{max-width:360px}.pm-radar .ring{fill:none;stroke:var(--pm-gray-100);stroke-width:1.25px}.pm-radar .ring.outer{stroke:var(--pm-gray-300);stroke-width:1.5px}.pm-radar .axis{stroke:var(--pm-gray-200);stroke-width:1.25px}.pm-radar .state-current{fill:var(--pm-pink);fill-opacity:.28;stroke:var(--pm-pink);stroke-width:2.25px;stroke-linejoin:round}.pm-radar .state-dot{fill:var(--pm-pink);stroke:#fff;stroke-width:1.5px}.pm-radar .state-value{fill:#fff;text-anchor:middle;dominant-baseline:central;font-size:12px;font-weight:700}.pm-radar .axis-label{text-transform:uppercase;letter-spacing:.06em;fill:var(--pm-navy);font-size:11px;font-weight:500}.pm-radar .ring-label{fill:var(--pm-gray-500);font-size:10px;font-weight:500}.pm-radar--navy .ring{stroke:#ffffff21}.pm-radar--navy .ring.outer{stroke:#ffffff4d}.pm-radar--navy .axis{stroke:#ffffff21}.pm-radar--navy .state-current{fill:var(--pm-yellow);fill-opacity:.5;stroke:var(--pm-yellow);stroke-width:3px}.pm-radar--navy .state-dot{fill:var(--pm-yellow);stroke:var(--pm-navy-deep);stroke-width:2px}.pm-radar--navy .state-value{fill:var(--pm-navy-deep)}.pm-radar--navy .axis-label{fill:#ffffffeb}.pm-radar--navy .ring-label{fill:#ffffff73}.ladder{margin:0;padding:0;list-style:none}.ladder-step{border-bottom:1px solid var(--pm-gray-200);grid-template-columns:32px 1fr;align-items:start;gap:13px;padding:13px 0;display:grid}.ladder-step:last-child{border-bottom:0}.ladder-step .step-n{background:var(--pm-gray-100);width:32px;height:32px;color:var(--pm-gray-500);border-radius:50%;justify-content:center;align-items:center;font-size:14px;font-weight:700;display:flex}.ladder-step .step-name{text-transform:uppercase;letter-spacing:.04em;color:var(--pm-navy);flex-wrap:wrap;align-items:center;gap:8px;font-size:14px;font-weight:700;display:flex}.ladder-step .step-line{color:var(--pm-gray-700);margin-top:3px;font-size:13px;line-height:1.45}.ladder-step .step-badge{text-transform:uppercase;letter-spacing:.06em;border-radius:999px;padding:2px 8px;font-size:9px;font-weight:700}.ladder-step.is-passed{opacity:.55}.ladder-step.is-current{background:var(--pm-pink-soft);border-bottom:0;border-radius:10px;margin:0 -14px;padding:13px 14px}.ladder-step.is-current .step-n,.ladder-step.is-current .step-badge{background:var(--pm-navy-deep);color:var(--pm-yellow)}.ladder-step.is-next .step-n,.ladder-step.is-next .step-badge{background:var(--pm-pink-soft);color:var(--pm-pink)}.histogram{grid-template-columns:34px 1fr;gap:11px;height:210px;margin-top:8px;display:grid}.y-axis{color:var(--pm-gray-500);text-align:right;grid-template-rows:repeat(5,1fr);align-items:end;padding-bottom:26px;font-size:10px;font-weight:500;display:grid}.bars-wrap{border-left:1.5px solid var(--pm-gray-300);border-bottom:1.5px solid var(--pm-gray-300);grid-template-columns:repeat(5,1fr);align-items:end;gap:10px;padding-bottom:26px;padding-left:9px;display:grid;position:relative}.bar{flex-direction:column;justify-content:flex-end;height:100%;display:flex;position:relative}.bar-fill{background:var(--pm-pink);border-top:2px solid var(--pm-pink);min-height:2px;position:relative}.bar-fill.respondent{background:var(--pm-navy);border-top-color:var(--pm-navy)}.bar-value{color:var(--pm-navy);white-space:nowrap;font-size:12px;font-weight:700;position:absolute;top:-21px;left:50%;transform:translate(-50%)}.bar-label{text-transform:uppercase;letter-spacing:.04em;color:var(--pm-navy);white-space:nowrap;font-size:9px;font-weight:500;position:absolute;bottom:-24px;left:50%;transform:translate(-50%)}.built-body{color:#ffffffe0;max-width:820px;margin-top:18px;font-size:16px;line-height:1.7}.built-how{color:#fffc;max-width:820px;margin-top:24px;font-size:15px;line-height:1.65}.built-payoff{color:#fff;max-width:760px;margin-top:24px;font-size:19px;font-weight:500;line-height:1.5}.research-copy{max-width:900px}.research-map{background:#fff;margin-top:40px;padding:clamp(14px,2.5vw,30px)}.research-map img{width:100%;height:auto;display:block}.research-map figcaption{color:var(--pm-gray-700);margin-top:12px;font-size:12px;line-height:1.5}.who-grid{grid-template-columns:1fr 1fr;align-items:center;gap:44px;display:grid}@media (width<=760px){.who-grid{grid-template-columns:1fr}}.who-photo{border:1px solid var(--pm-gray-200);border-radius:12px;position:relative;overflow:hidden;box-shadow:0 10px 30px #0e153224}.who-photo img{aspect-ratio:1;object-fit:cover;filter:grayscale()contrast(.94)brightness(1.04);width:100%;display:block}.who-photo:after{content:"";mix-blend-mode:color;pointer-events:none;background:#2018eb33;position:absolute;inset:0}.built-by{grid-template-columns:96px 1fr;align-items:center;gap:28px;display:grid}@media (width<=760px){.built-by{grid-template-columns:1fr;gap:20px}}.built-by .mark img{width:72px;height:auto;display:block}@media (width<=760px){.built-by .mark img{width:92px}}.built-by .who-body:first-of-type{margin-top:16px}.group-h{text-transform:uppercase;letter-spacing:.1em;color:var(--pm-pink);margin:0 0 18px;font-size:13px;font-weight:700}.group-h.second{margin-top:48px}.tlist{grid-template-columns:1fr 1fr;gap:18px;display:grid}@media (width<=760px){.tlist{grid-template-columns:1fr}}.tcard{border:1px solid var(--pm-gray-200);background:#fff;border-radius:10px;padding:22px;box-shadow:0 2px 12px #0f172a14}.tcard .q{color:var(--pm-gray-700);font-size:15px;line-height:1.55}.tcard .who{align-items:center;gap:12px;margin-top:16px;display:flex}.tcard .who img{object-fit:cover;background:var(--pm-gray-200);border-radius:50%;flex-shrink:0;width:44px;height:44px}.tcard .who b{font-size:14px;display:block}.tcard .who span.role{color:var(--pm-gray-500);font-size:12px}.tcard .stat{text-transform:uppercase;letter-spacing:.05em;color:var(--pm-pink);margin-top:14px;font-size:11px;font-weight:700}.who-body{color:var(--pm-gray-700);max-width:760px;margin-top:18px;font-size:17px;line-height:1.65}.who-body+.who-body{margin-top:16px}.closing{color:var(--pm-navy)}.closing-panel{max-width:560px;padding:20px 0}.closing-panel:before{content:"";background:var(--pm-navy);width:42px;height:5px;margin-bottom:18px;display:block}.closing .sec-h{font-size:clamp(34px,4vw,48px)}.closing p{color:var(--pm-navy);margin-top:16px;font-size:17px;line-height:1.6}.closing .cta-row{margin-top:28px}.footer{background:var(--pm-navy-deep);color:#ffffffb3;padding:40px 0;font-size:13px}.footer .wrap{flex-wrap:wrap;justify-content:space-between;align-items:center;gap:16px;display:flex}.footer a{color:var(--pm-yellow)}.fq{padding-top:46px;padding-bottom:46px}.fq-bar{border-left:3px solid var(--pm-pink);align-items:center;gap:0;padding-left:26px;display:flex}.fq-col{flex-direction:column;flex:0 0 25%;justify-content:center;gap:9px;padding-right:28px;display:flex}.fq-ph{object-fit:cover;background:var(--pm-gray-200);border-radius:50%;flex:none;width:64px;height:64px;box-shadow:0 0 0 2px #2018eb29}.fq-who{flex-direction:column;gap:2px;display:flex}.fq-nm{color:var(--pm-navy);font-size:15px;font-weight:700}.fq-ti{color:var(--pm-gray-500);font-size:12.5px;line-height:1.3}.fq-co{align-items:center;gap:6px;margin-top:3px;display:inline-flex}.fq-co b{color:var(--pm-blue);font-size:13px;font-weight:700}.fq-dbx{color:var(--pm-blue);flex:none}.fq-vr{background:var(--pm-gray-200);flex:none;align-self:stretch;width:1px}.fq-quote{letter-spacing:-.01em;color:var(--pm-navy);flex:1;margin:0;padding-left:28px;font-size:clamp(19px,2.2vw,26px);font-weight:700;line-height:1.32}.fq-hl{color:var(--pm-pink)}@media (width<=760px){.fq-bar{flex-direction:column;align-items:flex-start;gap:16px;padding-left:18px}.fq-col{flex-direction:row;flex-basis:auto;align-items:center;gap:14px;width:100%;padding-right:0}.fq-vr{display:none}.fq-quote{padding-left:0;font-size:19px}.wyg,.sample-plate{grid-template-columns:1fr}.wyg .cell,.sample-panel{border-right:0;border-bottom:1px solid var(--pm-gray-200)}.wyg .cell:last-child,.sample-panel:last-child{border-bottom:0}.sample-panel{min-height:0}.closing-panel{padding-inline:24px}}